APE September 2022 | Página 34

MARKETING MATTERS
Have your employees link to you from their profile . Encourage any of your employees who are on LinkedIn to list your company on their profile , and make sure they have the actual company Page linked . Then , anyone they follow , or anyone who follows them , will see your company Page ’ s content because they have a connection to those who work there . Share work anniversaries or throwbacks to when staff started with your company . It ’ s fun to post a photo of someone when they started and a current photo side-byside . They may have been fresh out of high school or college when they started and look totally different than they do now . These posts show the longevity of your company and how long people stay . While you ’ re giving your staff an attaboy , you ’ re also showing your audience that your employees like you enough to work with you from the 70s until now .
Share the fun and family moments . Have a safety vest and hardhat fashion
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