1Goal
MARKETING MATTERS
Promoting your Construction Company on
LinkedIn
MONICA PITTS
#
: Show people who you are as a company .
The content you personally post on social media is not the same stuff you put out as a company on LinkedIn . Here are a few tips to get you rolling to make the most of LinkedIn for your construction company .
Make sure to post once a week . Some companies are posting way more than that , and if you have the content to do so , go for it . It ’ s not going to hurt you to post every other day . Just be consistent .
Use a social media scheduling software . At MayeCreate , we use Loomly . Once it ’ s set up , you can choose from several different social platforms and publish to all in one go . Then you don ’ t have to worry about remembering to post something manually in 3 or 4 different social networks , you can plan your posts in advance , and you ’ ll cut down on errors as well .
Use tags ( and post about your projects ). Project before and afters tend to do well , especially if you have partnered with other companies . Share photos of the project and tag the other companies in the post . Generally , on LinkedIn , posts with tags , even for just one other company , will do way better .
Share content from your company LinkedIn page on your personal LinkedIn profile . People who follow you personally will get to see what you do every day , and people who follow your company will know the staff cares about what they do . www . callape . com [ 32 ] 1.800.210.5923