MARKETING MATTERS
5. Don't forget about your mobile visitors.
Mobile traffic is at an all time high. Many
people are working from wherever they can
right now. If your website was built years ago,
it may not have a mobile template, load slowly
or look terrible on a mobile device.
At this point, not having a mobile site is
like not having a bathroom in your house.
You’d never dream of owning a house
where the only lavatory is an outhouse. So
remodel your website and make sure it’s
mobile friendly.
Remodel your website and make
sure it’s mobile friendly.
6. Don't get creative with your
navigation.
Put your navigation at the top of your
site in a logical place. Don't put it down
below a huge slideshow, or at the bottom
of the page. Visitors go to the top of your
site to find links to all your content. And
that's what your navigation is for. It's like
the guide for your cable TV, or all of the
apps on your phone. They all help you get
where you need to go within the different
systems.
Also, don't get creative with naming
your pages. The page names in your
navigation need to be intuitive, logical
things. When pages aren’t named intuitively
one of two things happen. Either
no one ever goes to the page or lots of
people go to it, but then they leave immediately
because the content on the
page doesn't match what they thought
would be on it.
When it comes to navigation, we want
to conform and follow the trends others
are using. We want to welcome visitors
into our website and make them feel like
they're in control and comfortable using
it. If they have to think about how to
work it, your website isn’t working.
Are you doing one of these things?
Give your website a look and use this
list as your guide. If you make sure to
share photos of your company, explain
your services fully, appeal to new hires
and consider users of all types, and devices
and you’ll be on track to building
an awesome website.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com [16]
1.800.210.5923