APE September 2020 | Page 11

MARKETING MATTERS 1. Don’t use crappy photos. There are lots of ways photos can be crappy. But when used correctly they tell an amazing story. You need photos of real things, of your great work, and experienced people to tell your company’s story. Make sure every photo you post of your crew has proper PPE. • You don’t want crappy looking images of your work. Clean up your job sites and don’t use photos of ugly asphalt, unless it's before and after. • Make sure every photo you post of your crew has proper PPE. The last thing you want to do is put a picture of your crew out there with a safety violation in it. • Think through the crew members you're photographing. You don’t want to photograph people whose positions turn over a lot unless you don't care if they're on your website. Better Equipment. Better Roads. CALL (989) 495-9332 / falconrme.com Advanced technology that is easy to use FALCON ASPHALT REPAIR EQUIPMENT CAN MAKE YOUR BUSINESS AND MONEY GO FURTHER WITH THE INDUSTRIES BEST ASPHALT HOT BOXES AND TACKS TANKS Give us a call today! (989) 495-9332 For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry 1.800.210.5923 [11] September 2020