APE September 2020 | Page 14

MARKETING MATTERS Many paving and construction companies use red or yellow as one of their company colors. Some colorblind people see red and/or yellow as gray. If you’re using those colors on your website, they can't tell items in red or yellow apart from the things surrounding them. Some colorblind people see red and/or yellow as gray. 4. Don't forget about your careers section. Many websites just lump their careers section (or lack thereof) into the about section or the contact page of their website. If you hire regularly you need a page, maybe even a section of your website focused on careers. Tell visitors what it’s like to work for your company, your culture, benefits and how to apply for a job. Don't call the page jobs. That's confusing because “Jobs” is often what you call the projects you work on every day. Now carrying MORE Tools, Supplies, Striping Paint and Equipment THAN EVER! The Makers of Safe Seal ® Non-Toxic Non-Carcinogenic FREE SHIPPING on orders over $49! CALL US FOR GREAT HOT RUBBER CRACK FILLER PRICES SHOP IT ALL ONLINE! For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry Are You Getting Enough Leads? We help bring paying customers to your business through planning creativity, and constant improvement. SafeSealofMichigan.com/business-web-services (616) 608-6168 [email protected] 1339 Elizabeth NW Grand Rapids, MI 49504 SafeSealofMichigan.com www.callape.com [14] 1.800.210.5923