MARKETING MATTERS
Don’t use stock photography
unless you absolutely have to.
• Don't use stock photography unless
you absolutely have to. A primary goal
of your website is to build a relationship
with someone you don't know right
now - a potential client or employee.
Either way, they need to see the faces of
the actual people in YOUR company.
2. Don't skimp on your services page.
Your services page needs to be more
than just a bulleted list. You need a services
section, notice I said section and I
didn't say page, because you are going
to have a page for each one of your services
on your website, not just one page
with a bulleted list. Google will be more
likely to show your website for each of
your services if you have a page for each
one.
3. Don’t alienate your visitors.
Believe it or not colors can be a sticky
situation for some folks. 8% of men
suffer from color blindness. The most
common form of colorblindness is red/
green color blindness.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com [12]
1.800.210.5923