APE October 2025 | Seite 6

COVER STORY | ADVERTORIAL

HOW TO SELL

INFRARED REPAIR

TO YOUR CUSTOMERS

As an infrared( IR) repair equipment manufacturer, we field a lot of questions regarding the machines themselves, specifications, heating times, applications, etc. But in addition to those technical questions, one thing we hear often from our customers is,“ I love the machine and technology but how do I sell infrared services to end customers?” Normally we like to touch on three major factors that positively differentiate IR repair from other traditional asphalt repair methods.

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