IN THE MIX

Innovation Through Dedication

• One step operation • Efficient fuel consumption

• Lightweight design

• Low maintenance Low-power requirements

• Stainless steel construction

• Short heating times

• Built-in battery charger

It doesn’ t get any easier to shop online. Real-time shipping quotes. Credit cards accepted.

608 298 9301- Sales & Service 608 334 4932- Cell www. asphaltreheat. com

My Experience with Infrared

When I added infrared to Wis- Coat, I didn’ t just gain another service— I gained another way to say“ yes” to my customers. Jobs I would have passed on before, like small potholes or sunken utility cuts, suddenly became opportunities for an upsell, rather than tossing in coldpatch ant tamping. Also, instead of telling a client they needed to call a paving contractor, I could handle it myself and strengthen that customer relationship.

Closing Thoughts

Infrared asphalt repair isn’ t just a flashy add-on. It’ s a practical, profitable, and professional way to bridge the gap between sealcoating and hot-mix patching. If you’ re just starting out, keep it simple: invest in the right equipment, take time to learn the process, and market the benefits to your existing sealcoating customers. In today’ s competitive market, the companies that adapt and expand are the ones that thrive. Infrared repair has helped me do that— and it can do the same for you. As always, if you have any questions, insight or criticisms about this article or anything in it, please feel free to email me at marvinjoles @ gmail. com and of course, reach out to me using any form of social media(@ inthemixmj). Listen to the“ In The Mix with Marvin Joles” Podcast on Spotify, Apple Podcasts and Watch on YouTube. Visit inthemixmj. com to learn more.

Stay In The Mix.-Marvin

Marvin Joles is the owner of Wis-Coat Asphalt Maintenance. Visit his website at

https:// marvinjoles. com.

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