EXPERT ADVICE
regularly maintained areas , light debris , and flat surfaces , and ( 3 ) Pure vacuum sweepers which are best used on porous pavements , uneven surfaces , and sites with deep overlaid curb lines . 3 . Machine Price is the Start — Calculating the total cost of ownership will ascertain the investment value . Definitely identify all the types of costs a street sweeper truck will incur over its lifecycle to ensure a wise purchase . There are advantages to expanding a business into sweeping .
“ You become a one-stop solution for your customers ,” stated Starnes . “ Most people want a company who can do the whole job . It ’ s a hassle to hire someone to do a paving job and then have them source out to another company for cleanup .”
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Perhaps one of the biggest advantages to adding sweeping capabilities to a services offered mix is that it can provide another income stream . When paving slows down , there could still be income coming in from sweeper cleanup jobs .
There are plenty of potential customers who need sweeping . Potential customers include property managers , shopping centers , schools , strip plazas , hospitals , car dealerships , grocery stores , and every other business , agency , or organization with parking lots that need to be kept clean . Any time there are leaves , paper , cups , food wrappers , cigarette butts , and broken glass on a parking lot it can leave a negative impression about the business .
The simplest and most elemental advice for pursuing new sweeping customers might be to be human and share what makes you different . In a crowded market , differentiating is essential . Customers want to know what a company can do for them that other cleaning firms can not . Start by assessing the competition – what do they do that ’ s unique , not only in their messaging but in their actions ? Use Facebook , online reviews , and word of mouth to listen to what the market is saying about competitor ’ s services . What needs are not being served ?
From a service delivery standpoint , it might involve a greater emphasis on green cleaning products , flexible cleaning schedules ( evenings and weekends ), and so on . Communicate clearly to customers what is different by building more intimate relationships through marketing . Start a blog , or send out newsletters offering cleaning tips to demonstrate expertise . Do what can be done so customers better know who they are dealing with . By offering information that can help customers and prospects connect , it can lead to loyal customers later on .
“ Potential sweeping customers are out there ,” Starnes said . “ Look for construction , municipalities , home building sites , parking lots , industrial sites , airports , basically anywhere there is a surface that collects debris , a sweeper can help ,”
Again , the key business question a paving contractor needs to ask is if they are turning away from a potentially lucrative opportunity by not pursing a commercial sweeping operation to add an income stream . Are they leaving piles of Benjamin Franklins on the table that could be in their pockets ? www . callape . com [ 22 ] 1.800.210.5923