MARKETING MATTERS
to build and host privacy policies for our sites and those of our clients .
Just put a link to your privacy policy in the footer of your website , and you ’ ll be golden .
5 . Unique Page Titles that Make Sense
Page titles are important because they tell Google and potential web visitors what they can expect to learn on a page . The title referenced in search listings and browser tabs is actually pulled from the code of your page . Those items pull and display the Title Tag from your page ; some people also call it the Meta Title . Search results are like an ad you ’ re trying to get someone to click on . Make sure you have a page title that makes sense and tells people what ’ s on the page . Also note , the SEO gods frown upon using the same title more than once on a site - so you ’ ll want to keep each page title unique and relevant to the page ’ s content .
6 . ADA Compliance
There are so many different components to this that I ’ m not going to go into all of them here , but I feel like it ’ s my responsibility to point out that as the site administrator , you have a responsibility to make sure that your site is usable by everyone .
At the very least , you can :
• Make sure the colors you choose for the words and the background of your site provide enough contrast that a color-blind person can read your content .
• Use modern coding techniques like divs to build your site ( not tables , those are so 2000 ), so a visually impaired person ’ s screen reader software can easily read the website content in the correct order .
• Don ’ t just put a bunch of text on the page as an image screen readers can ’ t read that either ( and neither can Google , BTW ).
• Make sure your links actually look like links and have enough color contrast from the rest of your content that they ’ re easily recognizable as links .
• Don ’ t make stuff that moves and blinks so fast it makes people have an epileptic seizure . Ensuring that your website is ADA Compliant doesn ’ t just ensure that people with disabilities can use it . It makes it easier for everyone to use .
7 . Fast Loading
A fast-loading website is the perfect marriage of Form and Function . You have to make sure the things you can see load quickly and the things you can ’ t see load even faster . Google ’ s algorithm is now insisting on fast-loading sites . Slow-loading websites are dropping in search rankings . So , for now , take the time to check your website ’ s load time using a few free testing tools like Google Page Speed Insights , GTmetrix , or Uptrends .
Lay your website ’ s inner mean girl to rest .
Use this list of website must-haves to lay your website ’ s inner mean girl to rest . You deserve a site that ’ s beautiful inside and out … and so does the rest of the web !
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