APE October 2020 | Page 12

EXPERT ADVICE

KEY CONSIDERATIONS

Time to upgrade to a better sweeper ? by Jeff Winke

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T iming . The key consideration for everything in life . It governs choices , decisions , and luck-- both good and bad . Timing is either in the realm of control--something planned for or it ' s unanticipated , unexpected ... a tornado knocking life off balance , bad timing !

Most try to use timing in governed planning . Businesses time their hiring , expansion , and major purchases to coincide with working capital and expected income . Successful contractors appear to be masters of exploiting the benefits of good timing . They jump on opportunity because the can . They have adequate staff and the correct equipment , which provides the agility to move when needed .
Sounds simple ? In theory , it is . Unfortunately , reality is different . Contractors need to balance on the fulcrum pivoting between risk vs . reward , when looking at the components of their business . This is especially true when examining the health and adequacy of their equipment fleet--the life-blood of the business .
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