THE PAVING PROFIT PLAYBOOK
Why It Matters for Every Player in the Asphalt Ecosystem
When systems are missing, you don’ t just feel it— you pay for it:
• Contractors lose margin to rework and overtime
• Producers run plants below capacity or miss demand signals
Huddle Up
• Manufacturers see warranty creep and support headaches
• Suppliers burn goodwill when orders arrive incomplete or unclear
• Shortens ramp-up
• Reduces training waste
• Protects quality and brand
4. Scope + Change Tracker For contractors: tracks field change orders and scope drift. For producers / suppliers: tracks customer shifts, spec changes, or rush demand.
• Preserves margin
• Helps sales and ops stay aligned
• Improves pricing over time
5. Customer Closeout + Feedback Loop Follow-up SOP for reviewing final outcomes and capturing lessons learned.
• Turns every project or order into insight
• Strengthens referral potential
• Sharpens continuous improvement
But when operations run clean? You become easier to buy from. Easier to work for. Easier to trust. And that’ s a competitive edge— no matter which side of the industry you’ re on.
Systems Are the Secret to Sustainable Growth
In a volatile market, hustle won’ t save you. Systems will. If you’ re ready to get out of firefighting mode, boost margin, and scale your impact— start here.
Want help pinpointing where to start? Book a Strategic Growth Audit at storybuilt. marketing / audit We’ ll help you spot the hidden gaps— and build systems that stick.
Scan for Growth Strategy Assessment
Next up: Making Strategy Stick: How to Turn Big Plans into Daily Wins – coming December 2025
Jeani Ringkob is a third-generation asphalt entrepreneur and the founder of StoryBuilt Growth Strategy. She helps construction and equipment companies create growth strategies that actually get implemented— combining deep industry knowledge with modern tools like OKRs, AI integration, and customer-led research. She speaks regularly at CON- EXPO, World of Asphalt, and PaveX. Follow her on LinkedIn at www. linkedin. com / in / jeani-ringkob / Learn more at storybuilt. marketing
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