MARKETING MATTERS
up site load time by reducing the physical distance between the server and the user . Because just like light and sound , it takes time to deliver data as well . And the farther it has to travel , the longer it takes .
4 . Choose the right host .
I can ’ t make a blanket statement about which host is right for you ... maybe just don ’ t pick the cheapest ... it ’ s cheap for a reason . If you have a super cheap hosting space , it ’ s because you ’ re renting a room in a hostel . So if one person throws a party , you ’ re all going down .
• Pick a package that matches your site . See how many visitors you have and the bandwidth you ’ re using . Also , match your hosting space with your site format . For example , some hosts specialize in WordPress or WooCommerce sites - offering specific features that speed upload time for those site types .
• If you really need site speed , look for a dedicated space . A dedicated space is an apartment of your very own . You ’ ll have specific resources dedicated to your site to make sure it ’ s loading swiftly on the regular .
5 . DBD with your images and video
We don ’ t have many policies at MayeCreate ( I think we have 3 to exact ), but our # 1 policy is DBD - Don ’ t Be Dumb . You can certainly use a plugin like Smush to optimize images on your site . But you also need to be smart about the images you upload to the site as well . People tend to update a website without knowing how image size impacts load time .
• Get your images close to the size you want them before you place them on the page . They don ’ t have to be crystal clear - fast loading trumps clarity .
• Remove or resize huge header images , slideshows or videos on mobile .
• Use an external host like Vimeo or YouTube to stream your videos . Odds are good your web host isn ’ t made for that type of streaming .
Google ’ s version of a web image . In the past , it was JPG and PNG , and now it ’ s WEBP . This will improve load time considerably on almost all sites .
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6 . Lazy Load iFrames
When you “ embed ” something , you ’ re asking your site to load it from another location . That could be a YouTube video or an animated gif , the fancy graphic the BBB gives you to put in the footer of your site . Without lazy loading , if you place five You- Tube videos on a page , your site will load each of the scripts it needs to play a video five times ... with lazy load , it only loads once .
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November 2021