MARKETING MATTERS
Others are going to want to do it all digitally using social media , text or email . Take a step away from those behaviors and just pick up the phone .
CALL PEOPLE .
1 . Discovery When you meet someone you have to learn about them . In sales we call this bonding and rapport . In marketing we call it target market research . Doesn ’ t matter what we call it , the goal is to have conversations to re-learn about your prospects , customers and referral sources . Don ’ t assume you know them right now . Enter into the discovery phase with an open mind , there ’ s no room for assumptions here . Things are changing rapidly and so are the challenges we ’ re all facing .
Now , some of you will want to plan excessively before engaging in these conversations . Others are going to want to do it all digitally using social media , text or email . Take a step away from those behaviors and just pick up the phone . CALL PEOPLE . Engage with them in an effort to understand the challenges that they ’ re facing right now . What are the things that they ’ re facing right now that are holding them back from doing more business ? Look for patterns . And in those patterns , you want to latch on to the problems that you can help them solve . And then write them down so you don ’ t forget them .
2 . Gratitude This phase has two parts . First you ’ re going to actually show gratitude and thank people for supporting your company . Second you ’ re going to plan with them in mind your marketing , more specifically how you will “ support ” them with your marketing efforts you ’ ll engage in during step 3 .
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