MARKETING MATTERS
BUILD RELATIONSHIPS
Focus on your marketing right now to handle whatever 2021 brings .
MONICA PITTS
Y ou probably already know this , but just in case you don ’ t I ’ m going to say it anyway . The thing you need to focus on right now in your business to be ready for whatever 2021 brings is to go back to what made you successful in the first place : RELA- TIONSHIPS . Afterall , isn ’ t that what marketing ( and sales ) are all about ? The building and maintaining of relationships ? But we have been separated from the opportunity to build relationships traditionally and we continue to be separated . How do we combat that from a marketing perspective ?
Build relationships with this 3 part strategy .
There ’ s no skinny pill to building relationships - not personally , not professionally . There ’ s no secret mystical way to make relationships out of thin air so you can pad your bottom line with revenue . But you can with the help of your sales and marketing team rekindle your relationships in 2020 so you ’ re ready to handle 2021 following these three steps : ( 1 ) Discovery , ( 2 ) Gratitude & ( 3 ) Support . There are many parts of a sale , but they all start at the same place - the relationship . Bonding and rapport . When you hit a bumpy patch go left , go back to the relationship , back to bonding and rapport . And that ’ s where this rekindling and reinforcing for 2021 starts : with bonding and rapport .
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