MARVIN JOLES
IN THE MIX
Software for Asphalt Contractors:
Where Time Becomes Money
MARVIN JOLES
I
In this industry, we all know the deal: if you’ re not efficient, you’ re losing money. It’ s that simple. As owner-operators in asphalt paving and sealcoating, we’ re constantly juggling everything at once— estimating jobs, scheduling crews, answering customer calls, sending invoices … it never really shuts off. I got a call last week from my buddy Jason asking what we use for a CRM and what he should be looking for. Honestly, it’ s a great question, because there are a ton of options out there. Most of them don’ t really matter if they don’ t help you save time and stay organized. After 22 years at Wis- Coat, that conversation made me realize I might know a few things … maybe. It also made me step back and think about what actually matters when choosing software for your business— not the bells and whistles, but the things that truly move the needle day to day. Here are my top three things to consider when looking for software to upgrade your company, systems, and processes— and get your time back.
1. Job Workflow and Scheduling
From the first phone call or message from a customer all the way to getting paid, your process should be smooth. You should be able to build an estimate, turn it into a job, schedule your crew, and see everything clearly in one place. When your schedule is dialed in, your crews stay productive, and you eliminate the confusion that leads to wasted time. Yes, there are CRMs that handle the entire process— and yes, we use one at Wis-Coat.
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