APE May 2024 | Page 51

BRIAN HALL
ASPHALT ANSWERS
Walking a job after paving can be as simple as showing the owner that the water flows in the correct direction .

Warranties .

How To Use Them To Generate More Business and Protect Yourself .

BRIAN HALL

Private homeowners are always on their guard when dealing with contractors . Providing peace of mind will help win the job .

Most likely , the majority of construction companies offer some sort of warranty on their work , but the extent of these warranties can make or break your business . If you are bidding work , the warranty is typically stipulated by the job , but private work is another story . A proposal that is higher but offers the customer more peace of mind may get you the business . This month let ’ s look at some key components of your guarantee of work that protects not only the customer but your company as well . Offering a warranty is industry standard and it alone won ’ t get you more business . What brings more business is communication or even over-communication with your customers and inviting them to be on the projects while you pave . According to one contractor , “ The times that we did not have the customer on-site while we paved have been the times that we have had issues .” Many private jobs such as parking lot overlays , large driveways etc ., don ’ t have a set of drawings . In these cases , the way that the customer sees the job vs . the way the contractor sees the job are opposites . Your sales team must ask the customer not what they want , but

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