APE May 2022 | Page 20

MARKETING MATTERS
It ’ s possible , people , it ’ s possible . We build our websites on WordPress and use a plugin called Formidable to build the application . Then we use Form- 2PDF , which takes the stuff from the form and puts it into a PDF , formatted exactly how your HR wants it .
Integration 2 . Appointment Scheduling
Allow people to make appointments on your website , and save yourself a lot of time .
Simple Free Option - Calendly Calendly is a service to set up online appointments . You place a link on your site or in an email , and voila ! People easily setting appointments .
Robust Paid Option - Simple Schedule We most often use a paid version called Simply Schedule . It integrates with Formidable and our Google Calendar . Using these two plugins combined , you can specialize your appointment intake forms and send reminders to the people you ’ re meeting with based on the time of the appointment . This method takes more time to set up but it ’ s worth the investment if you plan on doing something repeatedly or if you need customization . But , if you need something simple , a free Calendly account will do you fine .
Integration 3 . RSS Emails
Automate emails to send when you update your site .
What is RSS ? “ A web feed that allows users and applications to access updates to websites in a standardized , computer-readable format .” Thank you , Wikipedia . Any post-powered section of your site like your blog , job postings , or portfolio will have an RSS feed . To set up RSS emails you ’ ll enter your website feed in an email marketing system like MailerLite or MailChimp . And when you info to your website , the email marketing software makes the email and sends it … like magic .
Integration 4 . Third-Party Software
Integrate any software you use daily into your website . The ease of integrating two systems entirely depends on what software you use and what type of website you have . Here ’ s how we use this integration in our business . Our ongoing marketing clients fill out a form on their website to request work from MayeCreate , and the form puts the information into a spreadsheet and also in our project management software which makes it easy to manage and removes all the time consuming copying , pasting and button clicking !
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