ASPHALT ANSWERS
your “ rolling billboard ”. How about your equipment ? Machines that are in good repair show the customer ( both current and potential ) that you are a company with a lot on the ball . Machines that are prone to oil leaks prove the opposite , not to mention the asphalt failures that are sure to occur . Also , the trucks you hire to deliver the asphalt to the jobsite reflect on you as a contractor . Make sure they also reflect positively on your company .
Team Members .
Not your employees or workers , but your TEAM . As I wrote last month , your team is the most valuable asset on the job site , so make sure they know it . When they are treated as a part of the success or failure of your operation , they take ownership , and isn ’ t that what you really want ? Someone that can perform even if you are not looking after them . Outfit them in uniforms which include high visibility clothing , which shows you care about their safety .
Uniforms with your logos mean visibility for your company , but it also comes with some responsibility . When representing your company in uniform , the team member must conduct themselves in a professional manner . One wrong turn knocks out a lifetime of “ atta-boys ”.
Sweat The Small Stuff .
This is what sets you apart . Show up on time . Finish within the prescribed time . Don ’ t leave the job half-finished because of some other “ high priority ”. The job you are doing is the highest priority and the customer must realize this . Paving is a messy job , but it can be oblivious to the customer by taking a little care . Tack on the sidewalk or garage doors , asphalt release agent on the flower bed or lunch trash on the lawn show that you do not respect the customer . This will lead him to look for flaws in your work , whether they are there or not . Also , when you place that yard sign on the job site , you want the “ drive-by ” public to perceive your company as first class . When you leave , make sure the property is better than you found it . We all know that mistakes occur . You didn ’ t mean to run over that azalea , but you did . Make sure you own up to it and replace it to make the area better than new . Competition is tough . It ’ s these things that get repeat and new business and insures your success for years to come . The pride that you and your team get from a job well done should be reward enough , but you ’ ll be surprised on how your bottom line is rewarded as well ! I ’ d be interested to hear from you on what your crew does to lift up your image in the marketplace , whether its innovative techniques or marketing driven , we can all learn from each other .
Brian Hall , LeeBoy Territory Manager . He can be reached via email at bhall @ leeboy . com .
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