APE May 2021 | Page 46

MARKETING MATTERS
consider how I can position myself to help them solve those problems. In a productive group people act closer to the way they’ d behave in a mastermind group or a networking setting. Asking questions, looking for answers, talking back and forth. They’ re not posting fake news or sharing cute photos of their toddlers... unless you’ re in a group that does that... and I most certainly am not.
Seek out groups that serve your target audience. You can join groups that serve your prospects personally or professionally. Consider the types of individuals you need to meet to get leads and meet the right people to grow your business. As you’ re looking for groups to participate in, remember, just like in networking, not every connection is about a sale, many times it’ s about meeting the right person to connect you with the next person you need to meet.
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Evaluate the group to be sure it’ s worth your time. You want a group that has over a few
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