MONICA PITTS
MARKETING MATTERS
Connecting
Outside the Show Using SOCIAL MEDIA GROUPS
MONICA PITTS
T his article is not one of those“ what you should be posting about on social media” bits. When you’ re posting things on your social media page that’ s like putting up a trade show booth. And we both know just putting up a booth doesn’ t make the sale. It’ s the conversations you have at the booth or at the booth’ s of others that build relationships and eventually close business.
When you network in person you have a conversation one-onone. And that’ s what we’ re missing right now. So I am going to explain how I use social media as a business owner, a salesperson, and as a representative of my company to connect with people in a similar way to how I would be connecting with people at a trade show.
Facebook and Linkedin are the best networks for this specific strategy.
The networks I find easiest to connect one-on-one are Facebook and LinkedIn. I’ m not saying you can’ t do it on other networks, I’ m not suggesting other networks are bad. I’ m just saying for this specific strategy I find Facebook and LinkedIn work best.
Social media haters- stick with me.
My husband, Mike, always says how much he hates social media. He says people aren’ t real and they’ re always just griping or posting randomness. I tell him he’ s just using social media the wrong way. See, I hardly ever hangout in my own news feed filled with posts from ex-colleagues, high school friends and business acquaintances. That place holds no magic for me.
Get out of your newsfeed and move into groups. I use social media to observe prospects from afar and connect with them using groups. People in social media groups all have a collective interest, and often have a common problem they’ re trying to solve. I can see the challenges they face as a business and
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