MARKETING MATTERS
consider how I can position myself to help them solve those problems . In a productive group people act closer to the way they ’ d behave in a mastermind group or a networking setting . Asking questions , looking for answers , talking back and forth . They ’ re not posting fake news or sharing cute photos of their toddlers ... unless you ’ re in a group that does that ... and I most certainly am not .
Seek out groups that serve your target audience . You can join groups that serve your prospects personally or professionally . Consider the types of individuals you need to meet to get leads and meet the right people to grow your business . As you ’ re looking for groups to participate in , remember , just like in networking , not every connection is about a sale , many times it ’ s about meeting the right person to connect you with the next person you need to meet .
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Evaluate the group to be sure it ’ s worth your time . You want a group that has over a few
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