COVER STORY | ADVERTORIAL
have been very happy using the new product . One of the most consistent positive comments I heard throughout the season , was not having to deal with the sealer burn . Coal tar was very harmful on the skin and not easy to get off . We no longer hear from our customers questioning how long that horrible smell will last . Using an eco-friendly sealer has greatly benefited our sales . As our society becomes more aware of creating change for a healthier work environment as well as protecting our water ways and natural resources , offering a product that is guaranteed safe becomes our top sales pitch . Educating
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As our society becomes more aware of creating change for a healthier work environment as well as protecting our water ways and natural resources , offering a product that is guaranteed safe becomes our top sales pitch . Educating our customers is very important to us .
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our customers is very important to us . Being able to offer a high quality product , at an affordable price that is safe , has definitely helped our company stand out among the rest .” - Jake Bonotto , Owner | Pride Sealcoating LLC ( Lansing , MI ) “ Mix-Tek has sustained over 55 % increase in Pitch Black ® sales over the span of the past three years . By putting our clients first and focusing on putting out the most consistent , high quality AE ( asphalt emulsion sealcoat ) on the market we have become a market leader in WI and MN .” - John Schneider , Owner | Mix-Tek , Director of Midwest / ASMA-USA “ The asphalt industry has created the notion that we are confined to what the “ higher ups ” provide us . I ’ m here to tell you , that will no longer happen . Dark Force Sealcoat Distributing is knocking down the old foundation and building back even stronger . Our aim is to provide products that not only meet your expectations , but go far beyond . Durability , strength , aesthetics and ease of use all while being the safest material on the market ... that ’ s what we produce , Pitch Black . If that isn ’ t enough , wait until you experience the customer service our team provides . I have been distraught about the loss in customer care over the years . I guarantee there is no company that puts in the effort our team will to ensure you are covered . We are 24 / 7- 365 , simply put ... we are truly here for you , the customer . Join us in the effort to become the greatest and see what it ’ s like in the new age of asphalt , the future of our industry .” - Rich Williams | Owner of Dark Force Sealcoat Distributing , Vice President | ASMA-USA “ I appreciate the opportunity to proactively work with industry representatives at an important intersection of the marketplace , the environment , and government regulations .” - Tom Ennis , PE , City of Austin Sustainability Officer
Sneak Peak at 2023
ASMA-USA hit the road running with their free all-you can eat “ Meat & Greet ” at the Brazilian Steakhouse during the NPE Show in January . Between that , the new Field Guide , new tools and resources , ASMA-USA is poised to have their strongest year yet . As for what else AS- MA-USA has next up their sleeve for the new season , they ’ ll tell you their lips are “ sealed ”.
ABOUT THE WRITERS : Nicole Larsen has contributed cover articles on behalf of U . S . Seal International , Inc . ( Pitch Black ®) since 2013 . She is also Director of Marketing for U . S . Seal International and founder of marketing agency , Busy Ave , Inc . Research provided by Tom Ennis ( AS- MA-USA Director of DOT , Specifications & Governmental / Regulatory Affairs ) and owner of Coal Tar Free America ( https :// coaltarfreeusa . com /).
ABOUT ASMA-USA : Originally founded in 1992 , ASMA-USA seeks to advance asphalt emulsion-based sealcoating for pavement preservation through the full utilization of advancements in materials , equipment , while keeping the impact on the human and environment to an absolute minimum . Learn more at https :// www . asma-usa . org .
Get the FREE ASMA-USA Sealcoat Field Guide ! Scan the QR code and click on “ FREE FIELD GUIDE ”.
ASMA-USA recommends contractors read the latest CDC report on Workplace Exposures to Coal Tar Sealant and PAHs . Credit : https :// blogs . cdc . gov / niosh-scienceblog / 2022 / 07 / 20 / coal-tar-sealants /
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