MARKETING MATTERS
7 - Don ’ t Expect Content Writing and Editing
A lot of clients assume we ’ re going to read through every word they ’ re planning to put on their website and reword it . For some , we do . They knowingly pay extra for this service because it ’ s in the itemized estimate . In your initial meeting , the salesperson should ask you if you ’ re providing content or if they ’ re doing it for you . If they don ’ t ask , the likelihood that content development is included is nil .
8 - Don ’ t Expect Content Migration
For your site ’ s main pages ( Home , About , Services , etc .), your designer should be creating and adding the content unless you ’ ve had a conversation about doing it yourself . If you have sections of your site like a blog , portfolio , or careers , ask how you can deliver that information to your developer so they can auto-populate your website . It can be done . But , the information needs to be formatted the correct way in a spreadsheet . So make sure those things are in your estimate .
9 - Don ’ t Expect Programming Upgrades
You want a website that ’ s easy for you to update . That often includes programming . Your salesperson should ask you questions to help determine what additional features you might need to have programmed into your site . If you request additional features during the build process it will take more time to build your site and you may be charged extra .
10 - Don ’ t Expect Optimization for Every Browser
This nightmare for designers is orchestrated by a cross between creating sites for people using antiquated systems and everyone else keeping with the times . Your site will look different on different screens and devices . Optimizing it to look perfect on every screen for every person is really tough . If you want it to look a certain way everywhere - you ’ re going to pay extra .
Now go forth and negotiate with confidence .
How can you make sure you know what IS included in your web design ? Get clarification in writing . Ask for an itemized estimate and a detailed contract outlining all of the things your web designer will do for you , and do not feel bad about going back and asking for details . Hopefully , you can go into those conversations with potential designers and developers , review their estimates and be aware of what ’ s missing , which will result in a fantastic website !
• Manufactured with the use of non-toxic , non-hazardous , natural raw materials
• Specifically designed for parking lots , airports and drive-ways .
• Uses recycled by-product aggregate that would normally be discarded into landfills .
Enviro-Kote ® is an asphalt emulsion pavement sealer composed of specifically selected fillers , fibers and fortified with polymers to ensure the longest lasting protection and deepest black color all while keeping the environment in mind .
SERVICING THE MIDWEST
E . S . S . Corporate Office 547 County Road E Shoreview MN 55126
Authorized Distributors :
Jays Asphalt ( Green Bay & Door County ) E783 Town Hall Road | Luxemburg , WI 54217 | ( 920 ) -362-2385
Sinnott Blacktop ( Duluth MN area ) 327 2nd St , Proctor , MN 55810 | 218-626-1822
B & D ( Lacrosse WI , Caledonia MN areas ) 214 West Grant Lane | Caledonia MN 55921 | 507-450-5703
Done Right Contracting MN 3636 Quail Rd NE | Sauk Rapids , MN 56379 | 320-469-1322
United Brick and Fireplace 5402 Lien Rd | Madison , WI 53718 | 608-712-1807
For More Information On This Advertiser Please Visit www . CallAPE . com / e-inquiry
www . callape . com [ 50 ] 1.800.210.5923