MARKETING MATTERS
Then comes the obnoxious wall of fiddle
faddle at the beginning of that blog
post. Recipe bloggers know they need
somewhere between 750 and 2,000
words to get Google to quickly rank their
posts. If they only posted a bulleted list of
ingredients with instructions the recipe
wouldn’t be in your search results. Google
wants to absolutely know it's delivering
the best results for the key term you
searched for and long form content is the
quickest way to make that connection.
Great Photos Sell
This is true in every industry.
People make buying decisions visually as much as emotionally.
Great Photos Sell
This is true everywhere. Whether it's a
pair of shoes, a parking lot, or a recipe.
People make buying decisions visually as
much as emotionally. All those pictures
of hot yummy cookies broken open
make you want to eat the cookie. So you
click on the recipe.
You know what else great photos will
sell? Your service.
Think about your service the way blog-
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