MARKETING MATTERS
What Paving Companies can Learn from a
Recipe
Blogger
MONICA PITTS
T
here’s nothing more annoying than
clicking on a recipe and being greeted
by a wall of text. All that stuff we want
is hidden at the bottom of the page
under a wall of stories and kitschy photos of
the dish.
WHY DO THEY DO THAT?
As annoying as it is, their tactics work.
There’s a reason we found that recipe, clicked
on it and waded through that annoying pool
of text. Let's dissect the art of a cooking blog
to apply it to our own sites.
Long-ish Form Keyword Rich Content Ranks
You searched for the name of the recipe that
you wanted. And then you clicked on a link
that contained the name of the recipe. This is
the beginning of keyword rich content.
Franchise Opportunity
Who Knew Owning
Your Own Business
Could Be So
Straightforward?
1-800-323-4700
1800STRIPERfranchise.com
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
www.callape.com [32]
1.800.210.5923