COVER STORY | ADVERTORIAL
Group photo of RAE Products employees
RAE Products Celebrates 50 Years of Success By Julie Clack
F ifty years of success is no accident. For RAE Products & Chemicals Corp., it is the direct result of an unwavering commitment to three core values— Professionalism, Dependability, and Quality— and a family culture that has grown deeper with every passing decade. What began in a Chicago home in 1976 has evolved into one of the most respected names in the traffic and pavement marking industry, with a global customer base, a rapidly expanding manufacturing footprint, and three generations of the Gruenberg family at the helm. RAE’ s founder, president, and guiding force, Donna Rae Gruenberg, has been the heart of the operation since day one. For those who may be wondering: no, she has no plans to slow down.“ I am not retiring,” Donna states plainly, with the same direct confidence that has defined her leadership for half a century.“ This company is my life’ s work, and I am more energized about our future than ever.” That future is being built on a foundation that stretches back to 1976, when Donna incorporated RAE and began selling traffic and industrial paint from the family home. Donna’ s stepson Guy personally delivered those first shipments. The philosophy was simple then and remains simple now: stock more paint than anyone else, turn it over quickly so it stays fresh, and get it to customers fast—“ PDQ,” or“ pretty darn quick,” as Donna has always put it.
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