APE July 2024 | Page 22

BLACKTOP BANTER
1 . Understanding the Industry and Market : Before starting the business , it ’ s crucial to conduct thorough research on the asphalt sealcoating industry . Understand the demand for sealcoating services in your target area , know your competitors and identify potential clients such as homeowners , businesses and municipalities . Additionally , familiarize yourself with the latest industry trends , equipment and techniques to stay competitive . It ’ s important to understand job costing . You may think you know exactly how much it is costing you to do a day ’ s worth of work , but you may be job costing incorrectly and running your ship onto the rocks before it can sail . There are many classes and courses on job costing at multiple industry conferences throughout the year , so sign up for one .
2 . Investing in Equipment and Training : Acquiring the right equipment is essential for delivering high-quality sealcoating services . Invest in durable sealcoating machines , spray wands , crack fillers and other necessary tools . Moreover , ensure that you and your team receive proper training on equipment operation , safety protocols and asphalt maintenance techniques . There are many resources online , including groups such as BBSG or Facebook groups , to get insight . Also , if you are solo , consider working for or shadowing a company that does sealcoating to learn more . Certified training programs offered by industry associations , material suppliers or equipment manufacturers can be beneficial .
3 . Compliance and Licensing : In some states , to operate legally , you must comply with local , state and federal regulations governing business licensing , environmental protection and safety standards . Obtain the necessary permits and licenses required to conduct asphalt sealcoating activities in your area . Additionally , consider liability insurance to protect your business from potential risks and liabilities associated with property damage or injuries . If you take on employees out of the gate , remember to seek Workers ’ Compensation insurance . Often , larger
clients will require proof of these types of insurance in order to be hired . By prioritizing these aspects , you can lay a solid foundation for your asphalt sealcoating business and increase your chances of success . As always , if you have any insight or criticisms about this article or anything in it , please feel free to email me at marvin @ blacktopbanter . com and of course , reach out to us at Blacktop Banter on any form of social media . You can listen to the Blacktop Banter Podcast anywhere podcasts are available , and the video versions are always posted to the Blacktop Banter YouTube Channel .
Marvin Joles III , Owner of Wis-Coat Asphalt Maintenance and host of Blacktop Banter podcast . You can listen to and watch Blacktop Banter podcasts by visiting https :// blacktopbanter . com
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