BLACKTOP BANTER
brand identity and values ; ensure it reads naturally and has a conversational tone throughout .
Tell a Story
Using storytelling techniques that draw readers in with interesting narratives can keep them engaged and helps them relate . Humans are hardwired to respond emotionally to stories and connecting products and services to narrative arcs gives them context , helping people to remember the ideas behind the offering even after they leave the content page .
Use Promotional Strategies
Adding promotional tactics such as SEO optimization , social media sharing , sponsored ads , email campaigns , website banner placement , etc ., will further extend the reach of the content and improve visibility across many channels . Stay informed on what the latest strategies are as they often change frequently .
QUICK START TIP : A great resource to understand story in both marketing and sales is the book Building A StoryBrand by Donald Miller .
Making It Easy for Buyers
It ’ s important to make sure that you ’ re giving buyers easy access to take the next steps . Provide clear contact options on your site , add CTAs ( calls-to-action ) to every piece of content you create or directions to take the next step ( sales team ). Keep track of how effective different tactics are through A / B testing and metrics tracking .
Key Takeaways
Creating content that educates prospects is an invaluable tool to increase the quality of inbound leads and boost conversion rates . BONUS : It supercharges your sales team , and they can use every piece as assets in their sales cycles as well . Here are some key tips to bear in mind :
• Become the authority on the questions your prospects have
• Consistently create content that educates consumers
• Make it easy for prospects to take the next step As always , if you have any insight or criticisms about this article or anything in it , please feel free to email me at marvin @ blacktopbanter . com or of course , reach out to us at Blacktop Banter on any form of social media . Use the QR code at the top of article to access interview research questions to help you get started developing your content .
Jeani Ringkob is the chief strategist at StoryBuilt Growth Strategy and Marketing . She has over 25 years of not just experience but also ownership in the construction industry . She ’ s an advocate for helping construction industry owners and leaders grow stronger businesses and increase profit margins so they can win at work and life .
Marvin Joles III , Owner of Wis-Coat Asphalt Maintenance and host of Blacktop Banter podcast . You can listen to and watch Blacktop Banter podcasts by visiting https :// blacktopbanter . com
• Manufactured with the use of non-toxic , non-hazardous , natural raw materials
• Specifically designed for parking lots , airports and drive-ways .
• Uses recycled by-product aggregate that would normally be discarded into landfills .
Enviro-Kote ® is an asphalt emulsion pavement sealer composed of specifically selected fillers , fibers and fortified with polymers to ensure the longest lasting protection and deepest black color all while keeping the environment in mind .
SERVICING THE MIDWEST
Authorized Distributors :
E . S . S . Corporate Office 547 County Road E Shoreview MN 55126
Jays Asphalt ( Green Bay & Door County ) E783 Town Hall Road | Luxemburg , WI 54217 | ( 920 ) -362-2385
Sinnott Blacktop ( Duluth MN area ) 327 2nd St | Proctor , MN 55810 | 218-626-1822
Done Right Contracting MN 3636 Quail Rd NE | Sauk Rapids , MN 56379 | 320-469-1322
United Brick and Fireplace 5402 Lien Rd | Madison , WI 53718 | 608-712-1807
Blackstone Pavement Group Serving the Milwaukee , Wisconsin surrounding area | 262-344-3863
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