FEATURE
SELLING THE PLUSES OF
SEALCOATING
Managing customer expectations By Jeff Winke
When applied properly , asphalt pavement sealcoat looks miraculous ! The paved surface looks fresh , brand new , and as good as a 10-year-old boy dressed in his Sunday ’ s best . Sealcoating is the process of applying a protective black coating to an asphalt surface to block out water , oil , salt , and UV rays . The black coating can also make an older , sun-bleached paved surface look just like new .
With “ miraculous ” results there are often unrealistic expectations that a contractor needs to manage . “ To best set realistic expectations with customers regarding a sealcoating job , you ’ ll want to communicate with the customer , preferably face-to-face ,” stated Nihal Pandrapragada , research chemist with STAR , Inc ., Columbus , Ohio . “ Visit the site and assess the job . Show the customer the numbers , expenses , savings ,
[ 20 ] www . callape . com 1.800.210.5923