MARKETING MATTERS
You don ’ t always have to have a guest , you can go solo :
• Answering frequently asked questions from new and existing customers .
• Do a product demo showing how it solves a specific problem .
• Head out to the job site and show off what ' s going on , a project you just finished or even a project you did forever ago that is holding up super well . Talk about the problems you solved when doing this job .
Goal # 2 : Using livestreams to find new hires . Visit the job site and talk to the people working for you . Showcase them as the expert , ask them what they ’ re up to and let them show off the cool stuff that they ' re doing .
Highlight an employee of the month and have them share why they like working for the company . Invite a few other employees to talk about how awesome that person is . Invite a good employee referral source to go live with you . If you find great hires from certain trade shows , the technical college or school organizations like FFA , do a guest livestream with them . Talk about the good things their organization is doing or promote an event or fundraiser they have coming up .
Ready to try it out ?
In the short run the goal of these livestreams is to focus on the conversation and the problems that people have and how you can help solve them , that is where the awesomeness happens . Focus on starting the relationships in your livestreams so that way your sales staff can work those leads and close the deal .
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