MARKETING MATTERS
you ’ re still skeptical let ’ s get some potential misconceptions out of the way .
• It ’ s NOT hard to do
• It ’ s NOT expensive
• You don ’ t need fancy technology - you can just use your phone or webcam
Right now is a great opportunity to try it out .
When I review social media accounts , livestreams are some of the most engaging content . And engagement is the biggest measure of success in social media . When people interact with your content they ’ re more likely to see it again .
Why are livestreams more engaging ? People love to see people . Social networks love content created on their platforms . It ’ s a love fest . But social media engagement doesn ’ t close deals . You don ’ t just walk through the doors at a tradeshow and start closing deals . You have to meet the people , talk to them and then down the road close the deal when they need you . Livestreams work the same way . You ’ re going to use livestreams as a way to “ shake hands ” virtually with people you can do business with down the road .
There are about a million ways to spin a livestream .
You can do a livestream for two minutes and just show off a cool job site . Or you could do a 15 to 60 minute interview . But don ' t worry so much about the length , just tell your story .
Focus on solving people ' s problems . Your livestreams are not meant to pitch and to sell stuff . That ' s the long term results of good sales and marketing . This activity should focus on starting or deepening relationships , so focus on solving people ’ s problems . You don ’ t even have to be the one who gives the answer , you can invite other people in to be the experts .
Make sure the topics you cover align with your marketing goals .
GOAL # 1 : Using livestreams to get more business . Guest livestreams ( when you partner with another person and interview or converse with your guest ) deepen your relationship with your customers and strategic alliances , as well as help you meet new people . All basically for free . Do a livestream with one of your awesome clients and talk about what they ' re up to . Maybe they just landed or completed a huge project , won an award or are doing an amazing charity project . Interview them about it . Ask them to share it on their social media , promote it on your social media and voila - it ' s a win win for both of you . Go live with a company that has a lot of synergies with you , a strategic alliance that sells to the same types of customers . Have them answer questions that you hear your customers ask about their service , but are not things that you deal with yourself . Hit up your vendors . Do a livestream with your testing lab or the person you buy your emulsifiers from . You believe in their products and services enough to use them , talk about why . What problem do those products or services solve for your clients ? Explain how they make the job run smoother or improve the final product . www . callape . com [ 38 ] 1.800.210.5923