MARKETING MATTERS
Connecting
Outside the Show Using LIVESTREAMS
MONICA PITTS
E ven though most “ in person ” trade shows didn ’ t happen this year , our jobs as marketers and salespeople haven ' t changed - we still need to sell things . We still need to meet new people and make new connections . But how do we connect with people when we aren ' t in front of them and without those convenient trade shows to facilitate the connections ? One solution is a livestream .
I know I just said “ LIVESTREAM ” but stay with me here .
A livestream is a video and audio stream published real time online as you deliver it . Sort of like the news or a radio show but you can do it on your own . You can go live on Facebook or YouTube , Instagram or LinkedIn . Livestreams aren ’ t hard to do . I have my clients doing them for themselves . And if they can figure it out , you can too . But if
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