EXPERT ADVICE
the road. To illustrate, determine the
size of your commercial customers’ lots;
then, estimate the fees to maintain that
size property with and without sealcoating
treatments to demonstrate long-term
savings. Breaking down these costs sideby-side
can help prospects visualize and
understand why proactive treatments
make the most sense financially.
For example, sealcoating treatments
can prevent erosion, therefore eliminating
the need for yearly restriping costs.
Additionally, those who choose not to
treat their property will likely have to address
damage by overlaying the lot with
new asphalt after approximately 12 years
– a project that typically costs around
$600,000 in total. Mapping out annual
financial differences between caring for a
sealed lot compared to an unsealed lot reveals
a compelling truth: clients can save
approximately $1.37 per square-foot on
a 360,000 square-foot lot over that same
12-year period. For a visual resource that
can further illustrate year-over-year savings,
contractors are encouraged to share
PCTC’s Sealed vs. Unsealed Asphalt
analysis with clientele.
Communicating with
Residential Property Owners
Though sealcoating may not be a
common practice for some residential
owners, pavement maintenance is beneficial
for protecting home driveways
from deterioration. While the scale of
their projects is smaller, savings are still
significant on a relative basis. Illustrating
this can make a big difference to prospective
and new customers as residential
clients are probably not as familiar with
the ins and outs of pavement maintenance.
Therefore, they may not realize
that unsealed asphalt on the average 18’
by 30’ driveway will likely need to be
completely removed and replaced every
15 years, costing over $5,000 for each
repaving. By paying around $200 - $300
for pavement maintenance each spring
instead, residential customers can save
approximately $15.36 per square foot
– an amount that adds up to thousands
in savings over the course of a 30-year
mortgage. You can also emphasize the
benefits of sealcoating to increase the
overall market value of a property, a convincing
additional point in particular for
owners who have a long-term plan of reselling
their homes. For further support
in explaining the advantage of this investment,
PCTC also offers a Sealed vs.
Unsealed Residential Asphalt cost comparison
to help new clients conceptualize
the annual financial impact.
Once given the necessary information,
prospects will likely need additional time
to fully digest your conversation and consider
the cost benefit. Be sure to leave behind
resources, like the ones available on
PCTC’s website, for prospects to review
in their spare time. Doing so can further
enhance communication and open the
door to a future discussion about how
your services can best suit their needs.
For More Information On This Advertiser Please Visit www.CallAPE.com/e-inquiry
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www.callape.com 1.800.210.5923