EXPERT ADVICE
Communicating the Cost Benefit
of Sealcoating to New and Prospective Customers
As most successful industry professionals
understand, communication
is key for fostering business
growth. In fact, good communication
is often the bridge to move customers
from confusion to clarity when explaining
the benefits of pavement maintenance.
Many property owners may not yet be
aware of the long-term financial advantage
that comes with investing in sealcoating
services. As a result, the contractors
best able to outline clear comparisons between
the maintenance costs associated
with sealed vs. unsealed pavement are also
most likely to attract new business. To
provide the best cost comparison analysis,
applicators must first take the time to understand
the type – commercial or residential
– and size of the pavement project.
The following advice from the Pavement
Coatings Technology Council (PCTC)
can help industry professionals facilitate a
conversation about cost benefit based on
client need, thus making the choice to
sealcoat an easy one for potential and new
customers.
Communicating with
Commercial Property Owners
Commercial property owners typically
see the most cost benefits from sealing
their asphalt lots. Not only does sealcoating
improve the general appearance of
their larger businesses, it also helps prevent
more costly pavement maintenance down
Over 40 years of experience
manufacturing hydraulic spray
equipment.
888-925-7029
Sarasota, Florida
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www.callape.com 1.800.210.5923