3. Customer & Partner Feedback Reputation is a growth engine. Protect it.
✅ Net Promoter Score( NPS)
✅ On-Time Completion Rate
✅ Partner Referrals per Quarter These reveal how easy you are to work with— and buy from.
What You Don’ t Need
• 47 spreadsheet tabs
• Daily Slack pings about every social post
• A dashboard no one opens after Week 1
You need a short list of smart metrics— tracked consistently and tied to real decisions.
How to Start
1. Pick one lead indicator per objective.( E. g., If your goal is to grow recurring revenue, track % of clients on a service plan.)
2. Assign ownership. Someone should own updating and interpreting every key metric.
3. Review it weekly. Metrics only matter when they’ re discussed. Not just reported— used.
If You Track Everything, You Learn Nothing The best businesses aren’ t just busy— they’ re clear.
Because growth isn’ t about guessing. It’ s about knowing what matters, watching what moves, and adjusting fast.
Want help choosing metrics that matter? Book a Strategic Growth Audit at storybuilt. marketing / audit
Jeani Ringkob is a third-generation asphalt entrepreneur and the founder of StoryBuilt Growth Strategy. She helps construction and equipment companies create growth strategies that actually get implemented— combining deep industry knowledge with modern tools like OKRs, AI integration, and customer-led research. She speaks regularly at CON- EXPO, World of Asphalt, and PaveX. Follow her on LinkedIn at www. linkedin. com / in / jeani-ringkob / Learn more at storybuilt. marketing
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[ 35 ] January 2026