APE January 2024 | Page 8

COVER STORY | ADVERTORIAL

Musto saw his business triple as a direct result of the 1-800-PAVEMENT phone number .

He obtained the 1-800-PAVEMENT phone number and branded it by placing it on the company ’ s trucks , job signs , equipment and printed literature . The result was remarkable ; Musto saw his business triple as a direct result of the 1-800-PAVEMENT phone number . The simplicity of an easy-to-remember telephone number proved powerful . The success prompted Musto to aim even higher . He acquired other industry-specific 800 numbers in order to create a national network where member contractors throughout North America could benefit just like U . S Pavement Services . Now , someone in Kansas City , Seattle , San Antonio , Tampa , Charlotte , Newark , Toledo , Milwaukee or just about anyone else can call the number with a paving need and they ’ ll receive local , direct attention from a willing contractor . The idea was fertile . In the more than
18 years since U . S . Pavement Services became the founding member of the 800-PAVEMENT network , the group has grown to more than 300 pavement maintenance specialists throughout the U . S . and Canada , generating more than $ 1 billion in total combined sales and employing roughly 8,000 people . For most in the network , the key to the group ’ s growth has been unleashing what has become for them a powerful and effective marketing tool : an easy-to-remember , toll-free phone number that is exclusive to the company ’ s area of service . For many , it is perhaps the best way to grow business and generate more leads . Many contractors end up asking themselves , is it better to have prospects and customers remember a 10-digit number or a simple , toll-free number that resonates with the services they provide ? Network member companies can choose
from a variety of toll-free numbers , all of which are related to asphalt , pavement , sealcoat , concrete , blacktop and striping . Collectively , these network numbers generated more than 50,000 calls in 2021 , translating to thousands of leads for member companies . The member contractor owns the exclusive rights to the toll-free number of their choosing , by area code . That means the contractor can put that number on their trucks , job signs , billboards and any marketing material they want to use . Membership in the 800 PAVEMENT network is said to provide more than the toll-free 800 number . Membership includes a business development relationship with a national sales team , nationwide support and access to equipment and goods through business partnerships that benefit from volume discounting . Partnerships with companies such as LeeBoy ,
[ 8 ] www . callape . com 1.800.210.5923