APE January 2024 | Page 16

MARVIN JOLES III
BLACKTOP BANTER

3 TIPS

TO A SUCCESSFUL CONFERENCE SEASON

MARVIN JOLES III

I f you are familiar with my content over the years , you know I LOVE the Expos and Conferences that highlight our industry . It is where vital relationships are fostered and where the community is made . These events , and the relationships developed there , have obviously been vital for the growth of Blacktop Banter and its partnerships . They have also been essential in making moves at Wis-Coat over the years to help it grow . It might seem kind of crazy for me to say that I actually put together a strategic schedule for the events , but I have so many commitments , that I have to . Recently , I have shared what that looks like with some of the members of the Blacktop Banter Success Group and have helped a couple of them develop strategies for getting the most out of their time there . Some of these shows are massive , with tons of exhibitors , classes , networking events and more . Last year I tracked my steps at one and put on 68 miles in 4 days …. I can ’ t plan out your trip for you , but I can share with you my top 3 tips for getting the most out of these events that you attend . So , continue to the next page to see what they are .

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