COVER STORY | ADVERTORIAL
“ Anyone can call the number with a paving need and receive the direct attention of a nearby willing contractor .”
Collectively these network numbers generated more than 50,000 calls in 2021
literature . The result was remarkable . Musto saw his business triple as a direct result of the 1-800-PAVEMENT phone number . The simplicity of an easy-to-remember telephone number proved powerful . The success prompted Musto to acquire other industry specific toll-free 800 numbers and create a national network where member contractors located anywhere in North America could benefit just like U . S Pavement Services . It is extraordinary that someone in Kansas City , Seattle , San Antonio , Tampa , Charlotte , Newark , Toledo , Milwaukee , or ?? can call the number with a paving need and receive the direct attention of a nearby willing contractor . As a result , U . S . Pavement Services became the founding member of the 800 PAVEMENT Network . The idea was fertile . More than 17 years later , the network has grown to more than 300 pavement maintenance specialists throughout the U . S . and Canada and generates more than $ 1 billion in total combined sales , while employing roughly 8,000 people . For most in the network , the key to the group ’ s growth has been unleashing what has become for them a powerful and effective marketing tool : an easy-to-remember , toll-free phone number that is exclusive to the company ’ s area of service . For many , it is perhaps , the best way to grow business and generate more leads . The question contractors ask themselves is : what is better having prospects and customers remember a 10-digit number or a simple , toll-free number that resonates with the services the company provides ? Network member companies can choose from a variety of toll-free numbers which have been acquired , all related to asphalt , pavement , sealcoat , concrete , blacktop and striping . Collectively these network numbers generated more than 50,000 calls in 2021 -- which translates to thousands of leads for member companies . The member contractor owns the exclusive rights to the toll-free number of their choosing , by area code . That means
the contractor can put that number on their trucks , job signs , billboards , and any marketing material they want to use . By joining the 800 PAVEMENT Network , the contractor receives a telephone number contact point that is designed to be easy for prospects and customers to remember . The thinking is that the number doesn ’ t need to be written down but simply remembered and , for example , a 1-800-ASPHALT or 1-800-BLACKTOP becomes the number to call every time they need work done . Membership in the 800 PAVE- MENT network provides more than the toll-free 800 number . Membership includes a business development relationship with a national sales team , nationwide support and access to equipment and goods through business partnerships that benefit from volume discounting . Partnerships with companies such as LeeBoy , World Insurance , Sunbelt Rentals , Staples , Sherwin Williams , General Motors and others that offer savings to all network members www . callape . com [ 8 ] 1.800.210.5923