COVER STORY | ADVERTORIAL
A MEMORABLE 800 NUMBER
Connects Need to Contractors
Pavement maintenance network generates growth By Jeff Winke
T he essence of market presence can be as simple as a memorable phone number . In a nutshell , that ’ s the brilliance behind an effective marketing tool that is a member network that connects a local contractor to those in need . By joining the network , the paving contractor becomes the go-to referral source when someone in their area calls 1-888-PAVEMENT , 1-800-ASPHALT , 1-800-BLACK- TOP , 1-800-SEALCOAT , 1-800-STRIPING , 1-833-CON- CRETE , or 1-800-DRIVEWAY .
For a small monthly fee , the pavement maintenance contractor owns the exclusive rights to the number they choose ( by area code ), so all calls made to it in their area ring directly to them . It all started in 2005 , Mike Musto , CEO of U . S . Pavement Services , Inc ., Woburn , Massachusetts , had the light-bulb pop of the idea to get a catchy , memorable , toll-free 800 number and plaster it everywhere . He got the 1-800-PAVE- MENT phone number and branded it by placing it on all the company ’ s trucks , job signs , equipment , and printed www . callape . com [ 6 ] 1.800.210.5923