MARKETING MATTERS
7 Website Myths
That are Total Crap
Are you a myth believer ?
I want you to go out to your website and pull it up on one monitor . If you ’ re a two monitor user , I want you to pull up your biggest competitor ’ s website on another monitor . If you don ’ t have a great competitor in your area , pull up the business you admire . Look at your site and theirs , and ask yourself , “ if these websites were Airbnbs , which one would I rent ?” If it ’ s not your website , then you probably believe these myths .
MYTH # 1
A bad website is better than no website at all . When you visit a bad site you immediately assume the company isn ’ t legit . I know not everyone has a multi-thousand dollar budget to blow on your website and that ’ s OK . Your website does not have to be the sexiest thing on earth but it does need to tell your story well . There are tons of cost effective ways to amp up your website and give you the credibility you need . Start by taking new pictures , updating your text , adding a chatbot , or provide added value by taking payments or giving price quotes online .
MONICA PITTS
MYTH # 2
The most important thing is that my website is beautiful . I ’ m not saying your website can be hideous , but if it ’ s pretty and doesn ’ t work well , you ’ re not doing yourself any favors . Beauty is not all there is to it . It doesn ’ t matter how beautiful it is . If people have to think about how to use your website or wait forever to see it , you ’ re missing the mark .
MYTH # 3
Stock photos make your site look more polished . Using stock photos doesn ’ t make you look more polished . It makes you look like everyone else . People can ’ t tell who you really are . Visitors to your website should be able to get to know your company when they look at your website . You ’ re better off using meaningful lower quality photos snapped with your phone on your website than stock photos that have nothing to do with who you are .
MYTH # 4
It ’ s OK if it ’ s not great on mobile . People use their phones to look at websites all the time . So why do we feel like our own websites are exempt ?
When your website doesn ’ t work on mobile , it makes you look like you don ’ t care about your company or the people using your site . And if you don ’ t care about them right now , when they ’ re not your customers , how will you treat them when they do business with you ? Think about the message you ’ re putting out there . Not to mention if it takes forever to load they won ’ t stick around to see if it works at all !
MYTH # 5
Once your site is done , you don ’ t have to update it . I have a secret for you . When you never update your website , it makes you look like you ’ re dead . You look like you ’ re not in business anymore . Your website is not a printed brochure . It ’ s an active thing you need to update . I ’ m not saying you need to be blogging , though it does have some major benefits . www . callape . com [ 28 ] 1.800.210.5923