COVER STORY | ADVERTORIAL
Paving Contractor Network
PROVIDES BENEFITS
It started with a simple powerful idea
By Jeff Winke
Need answers right now ... need help right now ... need to reach someone right now .... the telephone is the best solution . Forget texting , online chat rooms , Facebook messaging , email , grab the phone and dial the number and talk . It ’ s that simple . Back in 2005 , Mike Musto , CEO of U . S . Pavement Services , Inc ., Woburn , Massachusetts , had a hand slap to the forehead epiphany--get a catchy , memorable , toll-free 800 number and plaster it everywhere . He got the 1-800-PAVE- MENT phone number and branded it by placing it on all the company ’ s trucks , job signs , equipment , and printed literature . The result was remarkable . Musto saw his business triple as a direct result of the 1-800-PAVEMENT phone number . The simplicity of an easy-to-remember telephone number proved powerful . The success prompted Musto to acquire additional toll-free numbers and create a national network where member contractors could benefit from these great marketing tools . The process is simple : choose a toll-free number , identify the area codes in your local market to subscribe to , and finally brand the number throughout your business . It is extraordinary that someone in Kansas City , Seattle , San Antonio , Tampa , Charlotte , Newark , Toledo , Milwaukee , or ?? can call the number with a paving need and receive the attention of a nearby willing member . As a result , U . S . Pavement Services became the founding member of the 800 PAVEMENT Network . The idea was fertile . More than 15 years later , the network has grown to more than 275 pavement professionals and generates more than $ 1.4 billion in total combined sales , while employing roughly www . callape . com [ 6 ] 1.800.210.5923