APE January 2022 | Page 22

ASPHALT ANSWERS
Every average paving company paves a driveway or a parking lot , but how many offer pothole patching as a service for municipalities ? How about infrared asphalt repair ?
Learn Something New . Here ’ s a softball to start with . What do you have planned for this winter to help you do a better job this year ? How about attending some networking sessions with your local or regional trade organizations ? They can give you some great new contacts as well as gaining new insight on trends and even new regulations that affect your general area . When is the last time you attended a class at a trade show ? The industry is changing , have you kept up . And , speaking of trade shows , they are a perfect place to learn something new . The exhibitors are not only experts on their product , but industry experts . Test them out on their knowledge and I will guarantee it with be worth your while to attend .
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Re-learn Your Paving Equipment . Even though you might be on your equipment every day , there are a lot of components you might take for granted . The best way to do this is to call your dealer product support team and invite them over . They will be glad to re-train your crew on the machine and remind them of proper operation and maintenance . The key here is applying what you learn all season long .
Find a New Way To Gain New Customers . What do you bring to the market that none of your competitors do ? Every average paving company paves a driveway or a parking lot , but how many offer pothole patching as a service for municipalities ? How about infrared asphalt repair ? Does your company pave precise enough to be a running track specialist ? What happened the last time you got a call to pave a 6 foot walking path or chip seal a failing county road ? What do all of these applications have in common ? Less competition which means higher profits . Is it more satisfying to cut another $ 100 off your profit so you can barely break even or name your own price because you are the only game in town ? There are plenty of ways to create new markets , you just have to have the foresight and planning to make it a reality .
Learn a New Skill . I ’ m talking mainly to the crew members here . Take the initiative to make the jump up the ladder this season by showing the supervisor you are ready to take on some new responsibility . Easy , right ? Nope . Nothing worthwhile is . There are a couple of things you need to do . First , find someone who is good at what they do and find out how they do it . How does the Screed man make that perfect hot joint every time ? How does the Supervisor deal with all of the issues of the day and not get frustrated ? Secondly , go to school . There are plenty of training sessions available to make you a more valuable member of your team . Your efforts will never go unrewarded , but as with anything else in life , hard work is the key .
Be a Mentor . Did you get to the position you are in today on the first day on the job ? Of course not . More than likely , someone you trusted took www . callape . com [ 22 ] 1.800.210.5923