EXPERT ADVICE
“ As part of preparing for the upcoming season , contractors should view their own website and adopt an outside prospective and see how it can be improved ...” reviews customers have given . Is the contact information easily accessible ? Can customers request a quote through the website ? Does the website flow well or is it choppy and hard to navigate ? Is your website easily found by new customers ? These are all things to consider to stay ahead of the game when preparing for the next season .”
The winter post season should be seen as a pause before starting up in earnest again . How does one prepare their sealcoating business for the post-winter start up ? What should the sealcoating contractor do now to prepare for the next season ?
Zeke Adams , operations manager with STAR , Inc ., stated that sealcoating contractors should create a solid marketing strategy for the new season and “ decide on the areas in which you plan to dedicate most of your efforts . Take advantage of social media platforms as they ’ re a free form of advertising and a great way to get your information out there . Print brochures , literature , and yard signs . And consider getting new logo stickers made for your rig / truck as they become dirty and brittle after a year or two of use .”
During this winter season shut down remember that this really shouldn ’ t mean that everything stops . It is the opportunity to reflect , restore , and recast the energy toward the new season ahead .
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