COVER STORY | ADVERTORIAL
THE 800 PAVEMENT NETWORK
GET MORE WORK WITH A MEMORABLE PHONE NUMBER
Branding is the essence of every
company . How you choose to brand your company says everything about you , your employees , your customers , and your presence within the industry . Marketing has never been more important , especially with the challenges we face today ; every company needs to focus on ways to improve its marketing and get in front of its customers in better ways than the competition . The 800 PAVEMENT Network offers tremendous opportunity to all contractors in the pavement maintenance industry . The 800 PAVEMENT Network was founded in 2005 by Mike Musto , CEO of U . S . Pavement Services , Inc . After branding the 1-800-PAVEMENT phone number on all the company ’ s trucks , job signs , equipment , and printed literature , Mike saw his business triple as a direct result of his 1-800-PAVE- MENT phone number . With that , U . S . Pavement Services became the founding member of the 800 PAVEMENT Network . More than 15 years later , the network has grown to more than 275 pavement professionals and generates more than $ 1.4 billion in total combined sales while employing roughly 8,000 people . For most , the key to the group ’ s growth has been unleashing the industry ’ s most powerful and effective marketing tool : an easy-to-remember , tollfree phone number that is exclusive to your company in your area of service . It is , perhaps , the best way to grow your business and generate more leads . It is one number with endless opportunities ! www . callape . com [ 6 ] 1.800.210.5923