contents
ARTICLES
February 2026
6 COVER STORY Paving Forward, Built on Family Sierra Santa Fe’ s legacy, and the BearCat equipment that helps them keep their standard
20 IN THE MIX Education Sells: Why Teaching Your Customer Best Practices Builds Trust and Higher Margins
24 ADVERTORIAL Maximize Crack Sealing with Cold-Pour Materials
FEATURES
14
TECHNOLOGY
Winning the Job Before the Asphalt Hits the Ground
FEATURED
ON THE COVER
Etnyre International / Sierra Santa Fe
NEXT ISSUE
COVER: Crafco
FEATURE: Annual Product Showcase Guide
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32 ASPHALT ANSWERS More Than Machines: The Real ROI of National Equipment Shows
43 USED EQUIPMENT MARKETPLACE
PRODUCT SHOWCASE
Sweeping
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STRIPING
Paint That Thinks: How Parking Lot Striping Quietly Controls Human Behavior, Liability, and Revenue
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Contributing Writers: Bryce Davis Mark Estrada Marvin Joles wAbigal Smathers
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