INDUSTRY NEWS
ARROW UNVEILS A BOLD NEW IDENTITY : RUGGED , ROAD-TESTED , AND PURPOSE-BUILT
Arrow , a leading manufacturer of pavement marking equipment , is thrilled to announce a brand refresh that captures its unwavering commitment to excellence . The company , well-known for its premium , high-performance surface prep and striping equipment , is excited to introduce its updated corporate identity – a new logo that speaks to Arrow ’ s dedication to meeting unique needs and performance requirements in the pavement marking industry . The Arrow promise , “ Rugged . Road-Tested . Purpose-Built ,” has been the cornerstone of the company for years , and it has driven them to consistently deliver innovative and top-tier solutions to its customers . This rebranding effort symbolizes its ongoing commitment to this promise and sets the stage for an even brighter future . While the looped A and gold arrowhead will remain a signature of the brand , the new logo is a contemporary , dynamic representation of the brand ’ s strength and innovation . It features bold , clean lines and a refined color palette that reflects Arrow ’ s products . The four-pointed arrow represents the company ’ s customized industry solutions . Overall , updating the font and adjusting for readability create deeper brand unity with Arrow ’ s partner , EZ Liner .
The rebrand reinforces Arrow ’ s commitment to its customers . Every product they offer is custom-designed and manufactured to meet unique needs , ensuring its clients receive the best solutions for their pavement marking needs . Arrow remains at the forefront of technological advancements in the industry , and this rebrand is a testament to its dedication to innovation and quality . Steve Roesner , Chief Executive Officer , said , “ Arrow has been a trusted customer manufacturer for over thirty years . With the previous owners ’ endorsement , we want to build upon this foundation of rugged , road-tested , purpose-built through our brand refresh .” This brand refresh represents Arrow ’ s dedication to its customers , partners , and stakeholders . Building on its history of dedicated service , they look toward a future of continuing the legacy of providing top-tier , road-tested , and purpose-built equipment .
For more information about Arrow and its range of premium pavement marking equipment , please visit https :// www . ezlinerarrow . com /.
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