MARKETING MATTERS
If someone doesn ’ t appreciate the value you bring , it ’ s their loss .”
personas . Understand the people you ’ re trying to reach . What are their challenges , interests , and values ? Let this information guide your messaging to connect with the people you can help .
3 . Embrace Your Audience as Friends Shift your perspective . Your audience isn ’ t a faceless crowd ; they ’ re your friends . They weren ’ t forced to join your list or follow you on social media under pressure . They CHOSE to connect with you and because of that they also expect to hear from you .
4 . Offer Value Instead of thinking you ’ re bothering your audience , remind yourself that you ’ re offering value . When you offer value and be a problem solver your marketing isn ’ t an intrusion ; it ’ s a service . It ’ s a friend reaching out to another friend who is facing a problem . You wouldn ’ t hesitate to offer a solution or share something uplifting to a friend . Your marketing is an opportunity to contribute something valuable to other people ’ s lives .
5 . Let the Trolls Go Don ’ t be disheartened by unsubscribes or negative responses . If someone doesn ’ t appreciate the value you bring , it ’ s their loss . Focus on the audience that appreciates your message and is genuinely interested in what you have to offer .
6 . Be a Problem Solver , Not a Salesperson Shift your mindset from selling to problem-solving . People want solutions to their problems . Your job is to show them how your product or service can make their lives better .
In the world of marketing , your mindset is a powerful tool . By embracing a growth mindset , loving your purpose , understanding your audience , and offering genuine value , you can transform your marketing approach . Remember , your audience is not just a faceless mass ; they ’ re your friends who need your expertise and solutions . So , the next time you sit down to create that social post or write that email , channel these 6 tricks to project a glass-half-full mindset . Marketing will still be a learning curve but with the right mindset , you ’ ll not only connect better with your audience but you might actually start to like it !
If you ’ re looking for practical insights on marketing without breaking the bank , check out the free mini course , “ Marketing on a Shoestring ,” at YouMayeCreate . com .
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