MARKETING MATTERS
How do you keep your glass full and stop excessively apologizing to people about bothering them ?
You start at the beginning : 1 . Love Your Purpose Start by being your own biggest cheerleader . Love what your business does and understand why it ’ s awesome . Embrace your purpose , and let that enthusiasm shine through in your marketing . If you can ’ t genuinely love what you do , your marketing efforts will fall flat . When you try to fake it , you just sound salesy . And nobody likes salesy content , we just ignore it , right ? It ’ s gross .
2 . Know Your Audience Marketing isn ’ t a one-size-fits-all game . While you are speaking to a crowd ; you ’ re engaging with individuals , each with their unique needs and preferences . You don ’ t need to talk to everyone . You only need to talk to the people you can help . Do your homework and create buyer
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