MONICA PITTS
MARKETING MATTERS
Mindset and Marketing :
A Powerful Duo
MONICA PITTS
Navigating the world of mindset and marketing can be a tricky feat . Why ? Because your mindset seeps into everything you do , especially in the realm of marketing . Whether you ’ re a designer crafting visuals or a marketer creating social media content , your mindset can influence the outcome . If you ’ re not excited about your work , it reflects in your designs and messages . That ’ s why understanding and shaping our mindset as marketers is crucial .
The Power of Mindset
Growth Mindset If you ’ re a glass-half-full human , you ’ re likely sporting a growth mindset . Embracing challenges . Believing your effort is the path to developing your abilities , and dictating your success .
Fixed Mindset Most glass-half-empty folks suffer from a fixed mindset . Tending to avoid challenges because they believe that their abilities are unchangeable . It leads to a fear of failure .
Not sure if you have a fixed marketing mindset ? If you say or think :
• I just don ’ t want to bother them , or bother them .
• If I contact people too much , they ’ re just going to unsubscribe , because I ’ m just cluttering their inbox .
• They probably don ’ t want to hear from me anyway , they have better things to do . You ’ re trending towards fixed . If you approach marketing with a fixed or glass-half-full mindset , you hesitate to take action , sometimes not taking action at all , stopping before you even start . Successful marketing if fueled by action . The more emails and social posts you write , the better they ’ ll be . You ’ re not automatically going to be good at it . It takes effort . When you put in the work and then review how your marketing performs and adjust to make it better , you ’ re learning , evolving and trending towards success . A fixed mindset leaves you fixed in place , not taking action towards successful marketing . But let ’ s be real … everyone can feel a little glass-half-empty from time to time .
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